Culturally, the legacy of globalization is more mixed. On one hand, connections online and through mass communication have opened up channels of tolerance and peace. To envision a change of government or way of life requires being exposed to new ideas, and globalization has opened many nations eyes upon the benefits of freedom and choice, and provided a counterpoint to the state media of dictatorial regimes. But there is also the argument that globalization can dilute national cultures and homogenize them, as more and more people imitate others rather than celebrate their indigenous traditions. Furthermore, the West has exported beauty standards of physical perfection through movies, television, and fashion that often can be just as psychologically damaging internationally as it has been to the self-esteem of many young women in the West.
There are no clear winners and losers in the shift to a global economy — all nations have lost something, and all have gained.
Nations such as China and India have gained economic and some political freedom, but at the expense of environmental destruction. Theoretically as income levels rise, so do stringent environmental regulations, but reports of widespread contamination in both the natural world and in products from recently industrialized, developing nations seem to argue against this notion (Hill 2009, p. 31-32). All nations will see the detrimental effects of global warming in the future, which is the legacy of the new global industrial order. Still, the excitement of having new products and learning about new cultures cannot be dismissed, nor can the benefits of being able to talk with people one-on-one across borders.
Hill, Charles W.L. (2009). Global Business.