David Carson When David Carson

“Hopefully, I am evolving as an artist and a designer, and Digital Kitchen seems to be a place that [offers me the best] chance at getting to the next level” (Remson, 2002, p. 6).

There are always “next levels” for Carson. Looking at his design for the book the Architecture of Patterns, at first the eye sees the + signs and interprets them as crosses in a cemetery. A closer look and maybe they are just “Xs” turned on their sides. Small, smaller, with a few very large + positioned on the cover. The book title is blurred and interrupted by the +s. Carsons design for Quicksilver and Pukas Surfboards is rowdy; a surfboard shape is permeated with circles and a macrame-like swirl connecting to what could be a bow. its bizarre, but its pure Carson.

The Bark catalog design uses fonts creatively, a patented Carson approach. “Born on the BarkOcean” is laid over a blurry photo of an ocean swell with the back leg of a surfer on a board whizzing out of the picture. It reflects motion, water, a surfer and skewed fonts — all wrapped into a classic Carson attitude. As Byrne said, “Style that works is a concept.”

Works Cited

Adweek. “End of Print?” 44.42, (1994): p. 32.

Blackwell, Lewis, and Carson, David. The End of Print: The Grafik Design of David Carson.

San Francisco: Chronicle Books, 2000.

Carson, David. “click: dcd work, bio, clients.” Retrieved Nov. 17, 2010, from


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